Sales Representative

Career opportunity for an active and entrepreneurial sales professional 

Canvassing | Cold acquisition | Networking | Customer visits | Technical sales | New business 
From first contact and needs analysis to quotation, order, and long-term customer relationship 

About PEO 

PEO is an international trading and technology company. We supply and support high-tech hardware, software, components, and complete solutions for professional customers, including hospitals, (semi-)government organizations, machine builders, oil and gas companies, and many other businesses. Primarily in the Benelux, but also internationally. 

Customers find us online, through suppliers, trade fairs, conferences, and our website. At the same time, we actively approach the market by identifying target groups, finding the right contacts, calling, visiting, and asking questions to develop new commercial opportunities. 

We then advise our customers, demonstrate equipment and software, prepare quotations, and together with our suppliers and technical specialists deliver the right solution. We work with short communication lines, a high level of responsibility, and a pragmatic no-nonsense mentality. 

Why this growth position? 

We are looking for a Sales Representative who actively develops new customers and sales opportunities. Someone energized by market exploration, canvassing, networking, calling, visiting, and identifying the right decision-makers. Entrepreneurship, courage, and technical interest are essential. The role can suit both an experienced salesperson and an emerging sales talent. 

Core of the role 

• Build a healthy pipeline and convert commercial activity into conversations, opportunities, quotations, and orders. 

• Map markets and organizations, identify decision-makers and users, and determine where our products, solutions, and services add value. 

• Independently introduce PEO and our solutions. 

• Take ownership of the commercial process and ensure opportunities are not missed. 

What will you do? 

1. Canvassing, prospecting and cold acquisition 

• Identify new organizations, projects, and applications. 

• Research companies, departments, decision-makers, influencers, engineers, buyers, and end users. 

• Actively prospect through telephone, email, LinkedIn, trade fairs, conferences, and online introductions. 

• Carry out a substantial number of relevant contact and follow-up actions daily. 

2. Networking and market development 

• Participate actively in trade fairs, conferences, supplier events, and industry gatherings. 

• Build your own network of customers, prospects, suppliers, and industry organizations. 

• Translate market information, projects, and investment plans into commercial actions. 

3. Customer meetings and technical sales 

• Conduct telephone, online, and face-to-face introductory and needs-analysis discussions. 

• Present our company, products, solutions, and services clearly and enthusiastically. 

• Organize and support customer visits, demonstrations, and trial installations. 

• Translate technical information into understandable customer value. 

4. Opportunities, quotations and closing 

• Maintain sales opportunities in CRM. 

• Prepare and follow up quotations. 

• Close regular opportunities independently and handle complex opportunities together with colleagues. 

5. Existing customers and further growth 

• Maintain proactive contact. 

• Identify opportunities for repeat purchases, accessories, upgrades, maintenance, and training. 

• Investigate customer satisfaction and future needs after delivery. 

6. CRM, planning and reporting 

• Record discussions, appointments, contacts, insights, and next steps in Odoo. 

• Keep the sales funnel, activities, forecasts, and deadlines up to date. 

• Analyze results and adjust your approach. 

Growth path 

You will build product knowledge, learn target markets, and develop a reliable commercial approach. You will receive guidance on technology, quotations, negotiations, and complex customer cases while being expected to show initiative, activity, follow-up, and learning ability from day one. Ultimately, you will grow into an entrepreneurial technical-commercial professional who independently creates new business. 

Minimum requirements 

• MBO-4 or Bachelor’s level of thinking and working, commercially and/or technically oriented. 

• Demonstrable commercial aptitude. 

• Confidence to approach unknown organizations and contacts. 

• Technical interest and ability to quickly build product knowledge. 

• Good command of Dutch and English. 

• Driving licence B. 

• Strong CRM discipline. 

• Self-starter with a high level of initiative. 

Exceptionally strong emerging sales talent? 

Even without years of B2B sales experience, you may be a fit if you can demonstrate that you create momentum yourself and actively pursue opportunities. 

Preferred qualifications 

• Experience in B2B sales, business development, canvassing, telemarketing, account management, or technical trading. 

• Education in Commercial Economics, International Business, Engineering Management, Engineering, Electrical Engineering, Mechanical Engineering, Applied Sciences, or similar. 

• Affinity with high-tech hardware, medical technology, photonics, measuring equipment, detection, machine building, or industrial solutions. 

• Experience with Odoo or another CRM/ERP system. 

• Command of German and/or French. 

Who are you? 

• Entrepreneurial, energetic, curious, and commercially minded. 

• A good listener who learns from customer feedback. 

• Friendly, persistent, professional, and comfortable asking for the next step and ultimately the order. 

• Interested in technology and eager to understand what you sell. 

What do we offer? 

• An entrepreneurial commercial growth role within an international high-tech trading and technology company. 

• Significant freedom to develop markets, customers, campaigns, and sales opportunities. 

• Collaboration with experienced technical specialists, suppliers, and management. 

• Product training, supplier visits, trade fairs, and conferences. 

• A growth path toward Business Development Manager. 

• Flexible working hours, 26 vacation days, pension plan, laptop, and mobile phone. 

• Attractive primary and secondary employment conditions based on education and experience. 

Apply 

Send your CV and a short motivation to [email protected]. Describe a concrete example that proves you create opportunities yourself, dare to approach unknown people, and proactively pursue commercial possibilities. 

Prefer a quick introduction? Share your LinkedIn profile and explain in a few lines why this entrepreneurial technical-commercial role suits you. 

More information: www.gotoPEO.com | www.PEOmedical.com | www.PEOphotonics.com | www.PEOdetection.com 

More information?

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